Vendor Resources

Mailchimp Vs. Flodesk: Which One is Better for Your Elopement Business?

mailchimp vs. flodesk

Screenshot from Flodesk

Email marketing has been a tool many small businesses overlook at first. Despite the endless amount of emails flowing into your inbox, it’s always a good idea to invest time into an email marketing strategy to expand your audience. But what’s the best marketing tool you can use?

Multiple wedding vendors come to us wanting to book more elopements. Despite being different, all these vendors are creative individuals looking to showcase their work to prospective couples interested in planning their wedding day. We have personally used Mailchimp and Flodesk, and out of all the marketing tools, these two are able to focus on aesthetics to help your photography brand grow while still provide awesome analytics such as open rates and click rates.


So Which Email Marketing Tool is the Best for Your Business? 

We’ll discuss the pros and cons of both Mailchimp and Flodesk. We have used both for our brand, so our review is 100% honest. To sum things up, our team moved our whole email list over from Mailchimp to Flodesk, and we have not only loved the change, but our email list continues to grow! Want to find out why we left Mailchimp for Flodesk? You came to the right place.


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Let’s talk about the more senior of the two email marketing platforms first. Mailchimp has been around for a while and has definitely got their system down packed when it comes to user experience and functionality. They’re easy to set up, and they’re easily integrated with multiple platforms including Squarespace and WordPress.

Pros of Using Mailchimp:

  • Free account for up to 2,000 subscribers list and one audience list
  • Easy to set up and use
  • Integrates with WordPress and WooCommerce
  • Trusted platform with easy to understand analytics and tracking

Cons of  Using Mailchimp:

  • Price jump to $30/m once you go past 2,000 subscribers. Past that, it can get pretty pricey per month
  • Clunky form builder and advanced custom CSS required for customized emails
  • Email templates lack artistic, clean designs, and customizable options
  • Auto Send Journey can be a little difficult to set up


We still love Mailchimp for anyone who is starting out their business and needs to get the word out to grow their audience, without investing in a per month expense. If you’re looking for a trusted platform, then MailChimp is for you. However, for photographers and other vendors in the wedding industry, we suggest taking that extra time to make your emails match your brand. If you’re a pro at CSS, then you can easily improve the appearance of your MailChimp emails.

flodesk email marketing templates


We have to admit, we were all about Mailchimp until we came across Flodesk. Specializing in elopements, we know how important creating something visually appealing is. With that said, these emails are beautifully created with businesses, like videographers and other creatives in mind. These emails literally flow, and we love how easy it is on the eyes of our readers. 

Pros of Using Flodesk:

  • Very image-focused
  • Easy to set up and use
  • Drag and drop features and easy customization
  • Branding focused
  • Easy and customizable email automation in workflows
  • One price for unlimited subscribers and audiences

Cons of Using Flodesk:

  • One price, $39/month can be a lot for someone starting their business
  • Limited on analytics 
  • Email templates can feel overwhelming


If you’re looking for an email marketing tool that will aid you in building your brand and creating that personalized voice for your audience, then Flodesk is your best option. These email templates are not only beautiful and customizable, but they’re clean and easy on the eyes. 

If you’re already a photographer in the wedding industry looking to focus in the elopement niche, then Flodesk is a great addition for you to invest in and send emails that will easily and beautifully showcase your work. 

Even though Flodesk does lack as much analytics options, reputation, and integration as Mailchimp, Flodesk is very new in the email marketing industry and has become increasingly popular with its intuitive interface. Creating beautiful emails has never been so easy. 

We also love the one price for unlimited subscribers. This feature allows you to focus on growing your audience and creating multiple audience folders, without fearing the increase in price each month. 

As we mentioned earlier, you can get 50% off Flodesk FOR LIFE + a 30-day free trial using our link. 

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So Who Should You Pick: Mailchimp or Flodesk?

We love Flodesk for creative professionals looking to create beautiful emails for their audience along with its customizable email automation. We love MailChimp for its integrating email marketing software capabilities and analytic interface.

If you’re a small, creative business, and your goal is to connect, engage, and grow, then Flodesk may be your best bet with the endless ways to customize and edit every part of an email template.

If you’re looking to manage a WooCommerce store or have advanced automatic integration with your email in WordPress, then Mailchimp may be the better choice. However, it’s only time when Flodesk increases its integration options.

Are you still not sure if you should invest in Mailchimp or Flodesk? Both platforms offer free trials, so you can test them out! You can also reach out to our team if you have any specific questions. We would love to help! What aspects are you loving about each platform? Where are you stuck in your decision? Let us know in the comments below. 

If you’re a photographer, then connect with us on our Wandering Weddings photographer Facebook group, and leave us a question there! 

Are you looking to update your website to match your brand? Then check out why we love Flothemes Creative Websites for Photographers.

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